The brief
US drug pricing is notoriously opaque. Discount Drug Network needed an enterprise-grade pricing API and a consumer service on top of it, so anyone could look up a prescription and see what it should cost before reaching the pharmacy counter.
How we approached it
We built a search-first web application around lookup speed, with an interface that works for people who have never thought about how drug pricing works.
- 01SearchA lookup flow that cuts the steps between a search and a price.
- 02ComparePharmacy price comparison and discount cards in one place.
- 03AccessA clean, accessible interface for a broad consumer audience.
Results
- A fast web platform with search-first drug pricing
- Pharmacy comparison and discount card functionality
- A lookup flow optimized to minimize steps to results
- An accessible interface for non-technical users
The result gives consumers a direct way to see and compare prescription prices.